Sponsor Definition from Wikipedia:
"To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, like a benefactor."
Becoming a sponsor with Legitimate Matters not only provides your small business with opportune advertising, it also creates publicity that encourages potential customers to choose your business over competitors.
The best part is that you can get a “Big Bang, for Little Bucks”. You can simply exchange a product or service for credits or your own promotional video or commercial depending on your product. Whether you have thousands of dollars to give, or just your time and/or service, sponsorship marketing can put a spotlight on your small business.
Why Sponsorships are Good Marketing Investments
There are various types of sponsorships that your business can take advantage of. We'll review those further down the page, but first let's make sure we're on the same page regarding what a sponsorship is.
Seven benefits of sponsorship
Put your business front and center. ...
Get in front of your target market. ...
Brand awareness & media exposure. ...
Increase your reach and exposure to new clients, customers and businesses. ...
Reconnect with customers and engage with an audience. ...
Generate strong leads. ...
Deliver great ROI.
Types of Sponsorships
Small businesses often neglect sponsorship marketing due to preconceived notions or underestimating the value of backing. Such notions limit marketing potential. Philanthropy can be approached in numerous ways allowing small businesses to reap inestimable benefit. These are just some of the ways you can sponsor and boost your small business.
Pro Bono Service
Offer your services to Legitimate Matters and provide the work free of charge. Trade your services for acknowledgement in the credits or your logo displayed on the set, during the show. You will be generating positive brand awareness for only the price of time.
The potential impact of a cash donation depends on the amount you give and how much cash is needed to accomplish a Legitimate Matters project. We will attach the level of publicity to the amount of money donated.
Prize donations offer premium opportunities for small businesses. They only cost as much as you want them to, they get your business name out to a lot of potential winners, and they give winners (qualified leads) the chance to try your product/service for free. If you have a service-oriented business, you can donate gift certificates and show off your valuable skills and amenities to winners.
Measuring the Success of Marketing Sponsorships
Measuring a sponsorship's return on investment (ROI) is a challenge. However, because your key goals are to increase brand awareness and generate positive publicity, it's easy to see when backing becomes a marketing success.
For more information or if Ready to begin planning your sponsorship marketing campaign with Legitimate Matters, please complete and submit the application below.